Links from non-relevant sites or sites or pages or content that's outside your niche won't help you rank better
This one, I think, is rooted in that idea that Google is essentially looking and
saying like, "Hey, we want to see that there's relevance and a real reason for Site
A to link to Site B." But if a link is editorial, if it's coming from a high-quality
place, if there's a reason for it to exist beyond just, "Hey, this looks like some
sort of sketchy SEO ploy to boost rankings," Googlebot is probably going to count
that link and count it well.
I would not be worried about the fact that if I'm coffeekin.com and I'm selling coffee
online or have a bunch of coffee resources and corvettecollectors.com wants to link to
me or they happen to link to me, I'm not going to be scared about that. In fact,
I would say that, the vast majority of the time, off-topic links from places that
have nothing to do with your website are actually very, very helpful. They tend to be
hard for your competitors to get. They're almost always editorially given, especially
when they're earned links rather than sort of cajoled or bought links or manipulative
links. So I like them a lot, and I would not urge you to avoid those.
So with that in mind, if you have other link ideas, link myths, or link facts that you
think you've heard and you want to verify them, please, I invite you to leave them in
the comments below. I'll jump in there, a bunch of our associates will jump in there,
folks from the community will jump in, and we'll try and sort out what's myth versus
reality in the link building world.